The starting point

The Root Diagnostic.

A structured look at the whole business, not a review of one part of it. Six areas are assessed, the constraint underneath them is named, and the work that comes next is written down in order.

The starting point

Who it is for.

Owner-run service businesses, from a handful of people to about fifty, where the work is good and the business has quietly stopped moving easily.

The starting point

The six areas assessed.

Brand and identity

What the business says it is, and whether the outside matches it.

Positioning and messaging

Who it is for, what it does for them, and how plainly that is said.

Digital presence

The website, the listings, and what someone finds before they call.

Systems and operations

How work moves from enquiry to delivery, and where it rests on one person.

Client experience

What a client notices between first contact and final invoice.

Growth and pipeline

Where new work comes from, and how much of it is guesswork.

The starting point

How it runs.

Intake form

A short form before we meet, so the session starts with facts rather than introductions.

Video session

Sixty to ninety minutes with the person who runs the business.

Report and walkthrough

Written findings and a recorded walkthrough, delivered within five working days.

Follow-up call

One call to answer whatever the report raises.

The starting point

What you receive.

  • An honest scorecard across the six areas.
  • The root constraint, named plainly.
  • A short plan in the order that matters.
  • A written report with a recorded walkthrough.
  • A follow-up call.

£350. Report delivered within five working days of our session.

If the diagnostic shows you do not need us, we will say so.

The starting point

Before you book.

Is it a sales call?

No. The session is the work. If something needs building it goes in the report, and you decide what happens next.

What if I do not need anything?

Then the report says so. We would rather tell you that than build something you did not need.

What happens after?

Nothing unless you ask. You keep the report and the plan, and we are here when you want the work done.